You Asked. We Heard.

Periods suck, but you know what makes it worse? Period products. In an age where technology is adapting by the second, why does it feel like we’re using the same pads as our foremothers? For years we’ve complained through the bathroom stalls about faulty wings, leaky mishaps and scratchy… you get the picture. So Kotex actually listened, and turned those conversations into real change: A completely redesigned line of pads to meet women’s needs. To launch this entirely new line of product, we told that story in the most authentic way possible, through the sisterhood of the girls’ bathroom. You Asked. We Heard. Meet the all-new Kotex.

Creative Team:

Ricardo Casal (CCO), Justin Enderstein (ECD), Alejandra Guerrero (CD Copy), Will Santos (ACD), Kianna Coley (Copy), Amanda-Rose Cabrera (Art)

Director:

Camila Zapiola

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